Word Subscribe on laptop screen Schwab Intelligent Advisory, which includes unlimited guidance from a certified financial planner and an in-depth financial plan, will charge new customers an upfront fee and a flat monthly fee starting on April 1. (Photo: Shutterstock)

(Bloomberg) –It's not just Apple Inc. that's betting big on subscriptions.

Charles Schwab Corp., the low-cost investing pioneer that now handles more than $3.5 trillion in assets, is switching to a subscription-based financial planning option to its digital advisory service that offers more hands-on help, the company said Thursday.

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