A panel of brokers shared their experiences and tips for how to message to the C-Suite, getting an initial meeting with them and how to keep HR in the conversation. (Photo; Charles Garnar/ALM)
“Forget that you're in the insurance business.”
That's one of the many pieces of advice, this one coming from Seth Denson of GDP Advisors, offered for brokers as they pivot from having conversations about employee benefits with the HR department to having them with the C-Suite. Denson, along with Kim Eckelbarger of Tropical Benefits and Kareim Cade of great Lakes Benefit Group, shared their experiences and tips for talking to the C-Suite as part of a recent panel hosted by The Olson Group's Andy Neary at the BenefitsPRO Broker Expo.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
