Brokers today are moving away from a single point solution for health care to menu of solutions that, hopefully, provide a better experience at a lower cost. (Photo: Emily Payne/ALM)Brokers talk a lot today about cutting ties with the carriers. What does that mean? It means they're not selling a single point solution to cover all of an employer's health care needs. Instead, they're selling a menu of solutions that, hopefully, provide a better experience at a lower cost than a traditional health plan.
“When you think about the term 'creative plan design,' our minds automatically and historically go to deductible, copay, network,” Josh Butler of Butler Benefits and Consulting explained to attendees of a session at the recent BenefitsPRO Broker Expo. “Health care is not the same as health insurance. At the end of the day, if you ask people what they really want, they want health care. They want transparent, good quality, fairly priced. You don't necessarily need health insurance.”
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to asset-and-logo-licensing@alm.com. For more information visit Asset & Logo Licensing.
Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
