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BenefitsPRO 2019 voluntary survey: Change is in the air

The growth potential of voluntary is looking good, but brokers must be prepared for the changing market.

By Nick Rockwell | May 02, 2019 at 10:23 AM

Brokers are optimistic about the near-term growth potential of their voluntary business; however, to ensure they can take full advantage of the opportunities, brokers must be aware of how the market is changing. This year’s BenefitsPRO/Eastbridge voluntary benefits survey collected data in February and March of 2019 from approximately 250 producers. It explores the specific factors contributing to brokers’ expectations for growth, as well as product, technology and demographic trends that may affect results.

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