The compan'ys Personal Advisor Services are used by less than 1 million investors today out of the roughly 20 million investors that Vanguard works with worldwide. (Photo: Shutterstock)
Four years after Vanguard introduced Personal Advisor Services — which combines robo-investing and some access to its own financial professionals — the firm says it is moving to give all financial advisors the ability to use its investment modeling and related technology.
“We're continually looking for new ways to enable advisors and expand our existing suite of services to our financial advisor clients,” the company said in a statement. “We often receive requests for access to methodologies that have been perfected in our Personal Advisor Services offering, and we're in the beginning stages of building out those capabilities in order to help advisors improve end investor outcomes.”
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Janet Levaux
Editor-in-Chief Janet Levaux has covered the financial markets since 1991, with a focus on financial advisors since 2005. After graduating from Yale and the Johns Hopkins School of Advanced International Studies (SAIS), where she studied global economics, Janet worked as a freelance financial and business writer in Japan, and then as a reporter and editor for Investor's Business Daily and the Bay Area News Group in California. She earned an MBA in 2007 and since then has helped lead key ThinkAdvisor projects like its Neal-Award winning reporting on Ken Fisher, Luminaries awards program and Women in Wealth newsletter.
