You attend multiple events as part of your social prospecting initiative. It's good for business. It's also fun. You often meet people who are wealthy, well-traveled or better connected. Wow! You want them as friends! They have the potential to be great clients too. What do I do next?
|Cultivation 101
Your strategy is to draw them out, identify interests in common and use those shared interests as a reason to see them again. (And again.) How can you draw them out without seeming too inquisitive? FYI: A friend in the defense industry told me about a protocol. If they meet a stranger in a bar and that person starts asking certain questions, they need to report it as a possible approach by a foreign agent!
Let's consider eight easy topics that get people to open up, but remember the adage, “Give to get.” You need to share information.
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