For the past few years, trying to sell individual major medical insurance has been about as popular as trying to sell anchovy ice cream.

But now eHealth Inc. — one of the web brokers that has been trying shift more toward selling Medicare plans, and away from selling individual major medical insurance — says the health insurers still in the Affordable Care Act (ACA) public exchange plan market seem to be feeling better about the market.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.