As brokers and employers gear up for another busy open enrollment, chances are many of them will rely largely on traditional communication methods, like enrollment meetings and benefit fairs, to provide benefit and enrollment information face-to-face.

“High-touch” interactions like these certainly have value as a communication channel during open enrollment. But to complement that, many are exploring more high-tech ways to reach an increasingly mobile, more “on-demand” audience that support their benefits decision making.

Maximizing technology at the “point of impact” and beyond  

For brokers and employers, it's critical to take a closer look at that decision process, including the “point of impact”: the window of time in which the employee is actually selecting which benefits he or she wants. Keep in mind, the average employee is only going to spend a grand total of roughly 15 minutes selecting all of their benefits for the entire year — decisions that will impact their whole family. The question becomes how to help prepare employees for that pivotal final enrollment decision, effectively extending the point of impact.