Finding creative solutions that are outside the typical plan design can further support employee engagement and become a catalyst for participation. (Photo: Shutterstock)
Today's employee population is more multi-generational than ever, with 35 percent of the workforce now made up of millennials, and aging boomers remaining longer in their careers. Creating engagement across such a spectrum means wellness programs must allow for more personalization with meaningful benefits. There are four key areas where new enhancements and innovative thinking can create meaningful engagement to drive greater participation and yield results.
|1. Digital tools
When developing a communication plan for a wellness program, it's important to understand the resources available to engage employees. In addition to email, employers may have an intranet site, mobile site or even internal social channels available for employees to access. By capturing the full scope of employee communication channels, the program design can utilize multiple channels across digital platforms to keep employees connected and engaged.
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