When looking at voluntary sales by product platform, group product sales continued to dominate individual products.
Last month, we reported that voluntary new business annualized premium sales for 2018 was $8.5 billion, but since that time, the results have been updated to $8.513 billion, up 4.5 percent over 2017 sales. This article spotlights sales by product line and platform.
Term life was again the top-selling line of business, followed by dental, accident, short-term disability and critical illness. The graph below shows the mix of sales by line of business.
Bonnie Brazzell and Nick Rockwell, Eastbridge Consulting Group, Inc. Life insurance sales overall were up just 1 percent in 2018, at $2.3 billion. Term accounted for 75 percent of total life premium, and sales decreased by 2 percent compared to 2017. Meanwhile, UL/WL sales were up 12 percent in 2018.
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