Better Price/Best Price street signs According to a new study, “physicians do only slightly better than non-physicians-–but not by much and not always.” (Image: Shutterstock)

It was a common theory at the beginning of this age of information: just give people the facts, and they'll make the right choice.

We all know how that works out, at least sometimes. And a new study suggests that even with physicians, who should know more about health care than the vast majority of the population, better information doesn't always lead to better decisions.

Recommended For You

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.