Like Bill Murray in Groundhog Day, we repeat the past as we plan enrollments, and it is easy to fall into a rut. (Photo: Shutterstock)
The most memorable image from the movie ”Groundhog Day” is Bill Murray waking up to his alarm every morning at 6:00, realizing that he is to spend another day doing the same thing.
In the voluntary benefits world, we have our own Groundhog Day: fall enrollment. We repeat the past as we plan enrollments, and it is easy to fall into a rut. If that happens, we're unlikely to make the most of our opportunities.
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
