In my last column, I convinced you (I hope) that it is of utmost importance to provide specific and customized support for bilingual supervisors around benefits communication.   This does not mean that you should try to educate these folks as to how benefits work.  Your supervisors are not going to become benefits experts, and there is no reason that they should.  They do, however, need to understand just how important benefits are.

This training should, above all, be a math lesson.  How much does the company invest in benefits?  What do we know about how good benefits, and advantageous utilization of plans, impacts employee morale, productivity, and retention?  But don't stop there.

Very often, bilingual supervisors do not understand the costs and risks of low morale and retention.  Walk supervisors through the business rationale of providing benefits. This may well be very eye-opening for them.  At the end, encourage them not to try to answer employees' questions or give advice they're not prepared to give.  Rather, guide these supervisors to guide their employees to the experts—whether that is yourself, the booklets you have paid so much to produce (and translate professionally), or other resources you are providing.

Learn more at www.futurosolidousa.com and keep an eye out for Light Bulb Moment Número 12!

Melissa Burkhart is the founder and president of Futuro Sólido, which provides a wide variety of Spanish language services, including written translation, on-site interpretation, and language instruction. They have successfully served such industries as finance, insurance, landscaping, construction, manufacturing, health care, non-profit, and hospitality. To learn more, visit www.futurosolidousa.com.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.