What will the future of your agency look like? As a benefits broker or agency owner, staying focused on the day-to-day tasks of supporting clients, managing benefits and running a business can take up more than enough of your attention. However, carving out time to plan and create a vision for the future keeps your organization ahead of the curve and allows you to continue providing cutting-edge support even as benefits trends, the workforce and decision-makers change.
Ultimately, the future of benefits will look much more tech-focused than it is today. This isn’t just true of benefits; every industry will eventually comprise a larger and larger tech component as more services are provided online. To stay competitive, your agency needs to provide a modern, tech-forward benefits experience.
Some brokers might be thinking, “My clients aren’t computer-savvy. They don’t work in an office. How important could it really be to keep up with technology?”
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