Brokers need to know why and how to communicate. The next piece of the puzzle is knowing how to say it effectively. (Image: Chris Nicholls)
A few students can cram the night before finals and pass with flying colors. Studying regularly throughout the school year requires more discipline but is a much more reliable path to success.
The same is true for client communications. Regular, intentional interaction throughout the year is usually more effective than a flurry of contact right before open enrollment.
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Alan Goforth
Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.
