What was once a stressful, chaotic sprint at the end of every year has now evolved into a calculated push to cap a 12-month marathon. (Image: Shutterstock)
Like so many aspects of the benefits business, open enrollment looks far different today than it did when most of you started your career. What was once a stressful, chaotic sprint at the end of every year has now evolved into a calculated push to cap a 12-month marathon.
To get a better idea of how enrollment has changed and the ways brokers have adapted to keep up, we asked our readers for their strategies, opinions and advice as we head into October. Their answers provide a great cheat sheet that covers a wide range of topics and issues, including tailoring benefits communications, the impact of technology and artificial intelligence, creating long-term benefits strategies, how to start small, and much more. I'd suggest tearing out these pages and sticking them on the wall of your office, because there's plenty of great tidbits that will provide inspiration and guidance throughout the year.
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
