young female advisor at computer with young man If you move into selling mode, they might recoil. But there are still ways you can help. (Photo: Shutterstock)

You know they need help.  You know you can help them.  You want to have the conversation, but don't know where to start.

Here's the scenario:  You are in your 20s.  You've got a friend.  He's an only child.  His folks are in their 40s or 50s.  That sounds pretty young, but they've got mobility problems.  Your friend moved out of the family home after graduation to take a job on the other coast, but his folks still live there.  Your friend worries about one (or both) having problems on the stairs or slipping in the tub.  You know this is the biggest issue on their mind.  Your friend also thinks he's the only 20-something facing this issue.

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Bryce Sanders

Bryce Sanders, president of Perceptive Business Solutions Inc., has provided training for the financial services industry on high-net-worth client acquisition since 2001. He trains financial professionals on how to identify prospects within the wealthiest 2%-5% of their market, where to meet and socialize with them, how to talk with wealthy people and develop personal relationships, and how to transform wealthy friends into clients. Bryce spent 14 years with a major financial services firm as a successful financial advisor, two years as a district sales manager and four years as a home office manager. He developed personal relationships within the HNW community through his past involvement as a Trustee of the James A. Michener Art Museum, Board of Associates for the Bucks County Chapter of the Fox Chase Cancer Center, Board of Trustees for Stevens Institute of Technology and as a church lector. Bryce has been published in American City Business Journals, Barrons, InsuranceNewsNet, BenefitsPro, The Register, MDRT Round the Table, MDRT Blog, accountingweb.com, Advisorpedia and Horsesmouth.com. In Canada, his articles have appeared in Wealth Professional. He is the author of the book “Captivating the Wealthy Investor.”