Search
 
Best Practices

Employers need your help to ensure a successful enrollment

Ben admin platforms, while useful, are often not the best at communicating the benefits, options and features of voluntary.

By Bonnie Brazzell and Nick Rockwell | October 24, 2019 at 10:49 AM
Benefits enrollment options concept Employers desire efficient enrollment technology, but if they don’t recognize that voluntary requires additional thought and support distinct from medical and/or core benefits, participation will suffer. (Image: Shutterstock)

More and more we find that employers want to use the same system to enroll voluntary that they use for other benefits. In fact, 63 percent of the 1,000 employers surveyed last year in our MarketVision: The Employer Viewpoint survey, said they want all benefits enrolled on one platform regardless of whether different carriers are used. More than half said that they want online enrollment to be part of their ben admin system rather than a separate system.

Unfortunately, ben admin platforms are often not the best at communicating the benefits, options and features of voluntary. Employers desire efficient enrollment technology, but if they don’t recognize that voluntary requires additional thought and support distinct from medical and/or core benefits, participation will suffer. Does this mean that we have to accept this kind of suboptimal voluntary performance?

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.