Accident insurance: Who's buying it, and who should be?

Planning an adventure-filled vacation any time soon? Don't forget the accident insurance.

The top reasons for buying accident insurance are preparation for unexpected injuries, relief from needing to use savings to cover the potential costs of medical expenses and to offset high out-of-pocket deductibles. (Photo: Shutterstock)

Planning a hike along the Pacific Northwest Trail? A week of skiing in Aspen?

Then you’d be wise to get accident insurance that covers medical treatment costs for injuries when you travel.

Two-thirds of American travelers seek adventure on vacation–but half of adventure-focused travelers have been injured or know someone who has been, according to a survey by Guardian Life. To make matters worse, only two in 10 feel they are financially prepared to cover out-of-pocket expenses for an injury if it required medical attention.

Related: Perfect match: accident insurance and health coverage

“As more Americans pursue adventure travel, accidents are likely to happen, so they should be prepared for unplanned expenses from injuries requiring medical attention,” says Marc Costantini, Guardian Life’s executive vice president, commercial and government markets. “The high cost of medical care, particularly for those with high deductible health plans, can be offset with accident insurance and help people reduce financial stress.”

Few survey respondents (28 percent) currently have such a policy–and many aren’t even aware of the product. Nearly half (42 percent) are not clear on what an accident policy is designed to do, as 18 percent believe the policy covers their car in an accident and 24 percent aren’t sure.

For those who do have accident insurance, the top three reasons for buying the policy are preparation for unexpected injuries (71 percent), relief from needing to use savings to cover the potential costs of medical expenses (50 percent) and to offset high out-of-pocket deductibles (44 percent).

Earlier this year Guardian Life launched a new accident insurance product with “first-to-market” features: money back if the policyholder goes injury-free for five years, and a rainy day fund that provides payment for treatments that might normally exceed primary healthcare policy limits.

Other key findings from the survey include:

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