Workforce management systems work through data collection, analysis and automated responses, so without comprehensive input, these systems simply won't do what they set out to achieve. (Photo: Shutterstock)

Workforce management systems are some of the most rapidly emerging business technologies, with an ever-increasing number of organizations opting to implement these automated, data-driven solutions. Gartner's Market Guide for Workforce Management Applications even estimated that three quarters of large companies will invest in WFM software by 2025 in a bid to improve the employee experience and create new digital workplace initiatives which facilitate ongoing growth and future development.

However, following the spate of new business technologies that have been introduced over the past few years, there is one trend in particular that is proving to be somewhat worrying, and that's the trend for failure. According to research by the Harvard Business Review, one of the primary reasons for implementation failure is a lack of preparation for managing the scope of change in the workplace.

Introducing WFM

Workforce management systems are designed to automate some of the traditionally manual aspects of people management, including time tracking, scheduling, and absences – basically everything you would count under workforce management. However, in introducing WFM solutions to employees, it's important to take a lesson from experienced marketers who understand that their clients aren't interested in what a business offers; they're interested in what a business can do for them.

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