Businessman between man with megaphone and woman without (Photo: Shutterstock)

According to a report in the Harvard Business Review, women fail to self-promote their work capabilities and accomplishments as much as men do, and that can weigh on their chances of being hired, being promoted and getting a raise or a bonus.

The study found that not only do men self-promote 33 percent more than women do, the gender gap remains under a variety of conditions.

Participants in the study were divided into groups, and those groups were then asked to take tests consisting of analytical questions and then evaluate their own performance on those tests.

Each group was told something different. One was told that their self-evaluations would be provided to a prospective employer who would decide, based solely on the self-evaluation, whether to hire them and how much to pay them.

Another was told that both their tests and their self-evaluations would be provided to those employers.

Another was told that only their tests would be provided to the employers. And a "private" version did not involve hypothetical employers but instead involved providing their tests and self-evaluations to their fellow test-takers.

These changes sought to correct for possible propensities to inflate one's test performance to improve potential job and salary offers or to see whether self-promotion decreased in either sex if there was no benefit to be had by promoting oneself.

And while there was less self-promotion with no potential boss in the wings, the reduction was equal among sexes, thus preserving the gender gap.

The report says, "In every setting we explored, we observed a substantial gender gap in self-promotion: Women systematically provided less favorable assessments of their own past performance and potential future ability than equally performing men. And our various study versions revealed that this gender gap was not driven by confidence or by strategic incentives, and that it was robust both in the face of ambiguity and under increased transparency."

More research is necessary, the report concludes, to determine why women do so much less self-promotion than men.

But in the meantime, it warns, "employers relying on self-promotion to make hiring, promotion, salary, or bonus decisions should heed the lessons from this work: Women may not talk about their work as favorably as men, but that doesn't mean their performance is any worse."

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.