Facebook home screen Previous plans for a health app were shelved in the wake of the Cambridge Analytica scandal, which revealed that Facebook had shared the personal data of millions of users with a U.K.-based political consulting firm.

Facebook is getting into the health care game.

For now, Facebook Preventative Health is keeping it simple and relatively unthreatening. Users must opt into the feature and in return they get push notifications suggesting they engage in various preventative health measures, such as an annual physical or a flu shot.

Recommended For You

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.