Other key survey findings include:

63 percent of the benefits brokers say "recommendations for controlling the cost of benefits" is the biggest value add they can provide. Another 58 percent say "managing employer concern about the rising cost of health care benefits" was one of the biggest challenges brokers are facing.
When asked what the most likely reason would be for a broker to consider changing their clients' third-party administrator, "service and support for participants" wins out at 56 percent. "Better pricing in the current market" comes in far behind at 15 percent.
78 percent say "email blasts or e-newsletters" are their primary ways of staying informed. Additionally, 75 percent say "webinars" are also helpful, followed by "industry magazines and websites" at 73 percent. Less popular options are "videos" (16 percent) and "podcasts and blogs" (15 percent).

Read more:

Another step: 2020 BenefitsPRO Broker Expo
Knowing your worth, and other strategies for brokers to build their businesses
5 benefits communication tips for brokers in 2020

Instant Insights /

Expanding broker roles create new challenges, opportunities