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Each year, BenefitsPRO puts together a list of 100 sales and marketing tips to help set benefits brokers up for success in the year to come. One common trend we see growing more common each year is a transition from a commission-based pay model to a consultative-based model.
For benefits professionals who have spent years collecting a commission, making the switch can be quite an adjustment. And convincing the clients who have been been buying the services that fund those commissions? In many cases, that's even harder.
For those looking to make the switch in 2020, here are a few tips to help you get started:
Want more? Check out these great tips from years past:
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