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2020 sales & marketing tips: Building a stronger relationship with the C-Suite and HR

You want to have the ear of the C-Suite, but if the HR team isn't on your side, nothing's going to get done.

By BenefitsPRO Editors | January 30, 2020 at 10:09 AM
Boardroom meeting (Photo: Shutterstock)

More and more, we’re seeing businesses breaking down the wall between talent management and strategic planning and recognizing that employees are not just an expense line but a key asset in achieving a company’s goals. As such, the relationship between HR professionals, the C-Suite and benefits advisors is changing, as well. It’s no longer about creating a benefits plan that keeps costs to a minimum, but one that provides everything employees need to stay happy and productive–and with the company.

Not all C-Suite leaders are sold on this mindset just yet. More benefits professionals are working hard to grab a seat at the table and be a force for the changes needed for the organization to stay competitive.

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