2020 sales & marketing tips: Navigating the political landscape

This year will be a political minefield for benefits brokers. Here's how to stay nimble and avoid blowing yourself up.

By BenefitsPRO Editors | January 31, 2020 at 10:12 AM

Tired of hearing about politics? Unfortunately, this year will be a political minefield for benefits brokers. But unlike Thanksgiving dinner, where talking politics is still a faux pas, such issues are an unavoidable part of a brokers' daily interaction with clients.

Between ongoing debates about the ACA, Medicare for All and other potential single-payer reforms, health care in particular has become highly politicized.

So, how can advisors calmly navigate these discussions without creating tension and ruining an potential relationship? Here are a few tips.

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2020 sales & marketing tips: Navigating the political landscape

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