2020 sales & marketing tips: Getting creative with plan design

You've got the solutions to help your clients bring down benefit costs, if only they'll take the leap. Nudge them along with these tips.

By BenefitsPRO Editors | February 03, 2020 at 10:40 AM

Direct-contracting. Bundled payments. Reference-based pricing. Many benefits professionals these days are implementing new strategies to help their employer clients take control over their benefits costs.

And many brokers would like to implement these kinds of strategies, if only their client weren't so averse to change.

So how do you help them get past their fear of the unknown? And how do you stay on top of the latest solutions? Here are a few tips:

Get more tips to improve your business:

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2020 sales & marketing tips: Getting creative with plan design

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