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2020 sales & marketing tips: Getting ready for open enrollment

Getting employees to listen to your message during open enrollment is hard. Here are some new strategies to try.

By BenefitsPRO Editors | February 06, 2020 at 10:33 AM
Whiteboard strategy sketch (Image: Chris Nicholls)

It’s February, which means open enrollment is probably the last thing on your mind. But as more benefits professionals are beginning to understand, the key to a successful employee benefits program is to create a year-round communication strategy.

Getting employees to listen to your message during open enrollment is hard enough, let alone sustaining that connection throughout the year. In their quest to get employees to understand their benefits (and actually read through their benefit materials) benefits advisors are always on the hunt for new ideas. Here are a few tips to try out this year:

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