Pills on coin stacks It may take a couple of years for patients and providers to adapt to the strategy, but once they do, the savings are significant. (Photo: Shutterstock)

A new study published in the Journal of the American Medical Association shows that reference-based pricing can help lower the annual cost of drugs for both employers and employees.

Reference pricing finds the most expensive drugs used by employees, points out more cost-effective alternatives and encourages health plan members to switch to the most affordable drug.

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.