If a patient leaves a positive comment about admission or registration, they are 46 times more likely to be a promoter for a health care brand. (Image: Shutterstock)
It's the age of consumerism and with it, the increased demand for speed, convenience and ease – and it's no different for the health care sector, according to NRC Health's 2020 Healthcare Consumer Trends Report.
"For health care's leaders, of course, this is no surprise," the authors write. "In fact, an overwhelming majority of them agree that health care organizations can learn a lot about engagement from other consumer-facing industries. But it remains a challenge to move from this kind of broad strategic insight to the specific tactics that will make it meaningful."
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
