The undeniable reality is that health care costs will continue to rise for employers. You can increase deductibles, copays, coinsurance, etc., but those are all only temporary fixes, and most are no longer viable in a time of full employment.

That said, there are alternative funding solutions that should be explored to help employers better manage this expense and, ultimately, provide the transparency and tools required to help stabilize these costs.

The rising popularity of alternative funding solutions

The cost of a traditional employee health insurance program is truly ominous for most organizations; it typically ranks in the top three expenditures of an organization's overall budget. In fact, Starbucks spends more on health care than they do on coffee beans.

Thus, it comes as no surprise that alternative funding solutions, which enable employers to have more control over the cost of their health care program, have increasingly gained in popularity over the past decade, initially with larger organizations.

According to the Kaiser 2018 Employer Health Benefits Survey, as of 2018, 87 percent of covered workers in firms with 1,000 to 4,999 workers and 91 percent of covered workers in firms with 5,000 or more workers were in self-funded plans.

Somewhat surprisingly, mid-sized companies (those with 100 to 499 employees) haven't taken to self-insurance so readily. Still, the percentage of smaller organizations that are moving towards self-funding is on the rise, from 25.3 percent in 2011 to 30.1 percent in 2015, according to the most recent data available from the Washington, D.C.-based Employee Benefits Research Institute.

An employee benefits captive is often the most attractive alternative funding option for these mid-sized and smaller organizations, because this self-funding approach places multiple employers together in a collective risk-sharing arrangement. If administrated effectively, a captive should reduce risk and volatility for the participating employers, help reduce the financial impact of any unexpectedly large medical claims, and provide employers with useful information to manage their program.

In the words of management guru Peter Drucker, "You can't manage what you can't measure."

Whether an employer chooses a captive or to wholly self-fund their benefits, stop-loss insurance plays a crucial role in protecting their company against high-cost claims. This product provides essential protection against catastrophic or unpredictable losses, and so it is critical for employers to understand how this component works and the potential long-term impact on their self-funded plan.

Most companies that decide to self-insure do so not only to escape the rising cost of health care premiums, but also to gain program transparency. Some advantages of self-funding include:

• Access to detailed data on employees' health care claims. This type of information is typically not available to employers in a fully insured model. However, with a self-funded model, this data is at the employers' fingertips, which enables them to pinpoint patterns of claims among workers and build custom-tailored wellness and cost-containment programs to address these issues.
• More flexibility and control. A self-funding model provides an employer with much more freedom to decide what their company's plan will encompass, including covered benefits and exclusions, employee cost-sharing, direct contracting with health care providers or hospitals, and pharmacy benefit managers they want to partner with.

Despite these opportunities and more, there is still a substantial majority of mid-sized companies that have not made the switch to a self-funded or captive model.

Why haven't more employers explored alternative funding arrangements?

There are several key factors that hold many smaller organizations back from making the self-funding decision, including an increased level of financial risk, known ongoing large claims in their fully insured program, and the requirement for the leadership to be actively involved in the health of their workforce.

Here are some real-life scenarios that could occur with a self-insurance program that is not properly designed, executed or managed:

• The company is coming to the close of a particularly bad year in health care claims in which multiple members went over the specific deductible. Now, at renewal time, their stop-loss premium skyrockets by 50 percent, which makes them wonder if self-insurance was the right choice.
• It is renewal time for their stop-loss policy, and they have an employee with cancer. There are known and expected ongoing health care costs. The stop-loss carrier increases that particular employee's specific deductible to $100,000, whereas the rest of the members have a $30,000 specific deductible, a practice which is called "lasering" in the insurance industry. Now, can you imagine the cost implications if the stop-loss carrier issued not one, but three lasers?
• The company hired a third-party administrator (TPA) because they thought it would put employees at ease and help with the transition over to self-funding, but this TPA is less experienced than anticipated. As a result, they are not flagging claims, not sending claims for reimbursement as quickly as they should to the stop-loss carrier, and not supporting the company in implementing effective cost-containment strategies. They should have been the program's quarterback; instead, they are constantly fumbling the ball.

Larger companies typically have the financial wherewithal to sustain events like these: a brutal claims year, a substantial stop-loss insurance rate increase, medical lasering of one or more employees. However, mid-size and smaller organizations generally do not have the cash flow to absorb even one of these unforeseen hits to their budget.

Inevitably, more risk shifts to the employer with an alternative funding model. And so it may be that staying with a traditional health insurance provider plan is the right option for certain companies today. However, if you think that in the long-term, a self-funded or captive model might make more sense for certain clients, then the key is to start planning now.

As employers explore and implement alternative funding options, it is critical to work with an employee benefits resource with the experience to address this strategic shift from every angle. This firm must have the knowledge to assist in taking advantage of the cost-containment rewards and other benefits that a self-insured strategy offers, while also being able to support the company in putting a long-term strategy in place that minimizes financial and liability risks. In addition, even before the employer moves to a self-funded or captive model, this firm should be providing guidance and rolling out a game plan on how to advance a culture of health and wellness in the organization.

What employers should expect from their broker

Moving towards an alternative funding model is an excellent way for mid-sized companies to better manage their health insurance costs. However, hiring the wrong broker on this journey can quickly derail the company and its budget. Instead, they'll want to collaborate with a benefits resource who can help develop a long-term benefit strategy (3 to 5 years) for the organization that should include these elements:

• Ongoing evaluation of where the organization is headed strategically and operationally.
• Continuous assessment of employee population dynamics associated with multiple generations using the program.
• Development of a data-driven wellness program that focuses on the health-related conditions—e.g., diabetes, high blood pressure, obesity, smoking—that can turn into much larger claims.
• Regular analysis of all viable cost-containment programs in the marketplace to ensure that the alternative funding model is working and helping the employer better manage costs within that model.
• Consistent employee engagement and education activities to ensure that employees understand all their provider options and program details. Through surveys, lunch and learns, and numerous other communication mediums, the advisor and employer can provide the workforce with information on lower-cost/higher-quality providers, cheaper alternative prescription drugs (generics when available), and the importance of regular primary care physician visits to keep large claims and chronic conditions at bay.

Selecting a brokerage that will play a key part in the strategic business planning is vital to successfully controlling this critical spend. Employers should also look for this benefits resource to be an expert in self-funded benefits plans, stop-loss contracts and cost-containment programs; and to be knowledgeable about many other alternative risk vehicles.

Most importantly, though, it's essential to seek out a broker who the employer is confident will commit substantial time and resources to help them evaluate, transition to, and manage the costs and risks of an alternative funding approach.

Ryan Cronan is a client executive in the employee benefits practice group at Fred C. Church. George Lucas, Ph.D. is the director of business development at Fred C. Church.

Read more: 

• 10 most catastrophic claims for self-funded employers
• How to avoid common pitfalls when managing a self-funded health plan
• 4 things to consider before switching to reference-based pricing