Pairing transparency tools with financial incentives can nudge consumers into shopping around for health care online.
Quick stats:
- 81% of consumers will choose a recommended imaging provider for a $50 incentive
- 76% will use a recommended surgeon for $250
- 72% will choose telehealth instead of an urgent care visit for $25
- 68% will choose a recommended primary care provider for $40
If you want your employees to model healthier behavior and cut your health plan bills, the answer could be simple: pay them.
That's according to a white paper from HealthSparq, which says new research highlights the ability of simply paying people to behave in healthier ways.
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Marlene Satter
Marlene Y. Satter has worked in and written about the financial industry for decades.
