Now that the pandemic has irrevocably changed the dynamics of corporate culture and collective workspaces, large in-person events like benefit fairs won't be on the table for most employers this year. How will you help your clients engage employees when it comes to informing them about their annual benefit options? Without in-person meetings, what's the next best thing to being there?

As companies add these questions to their growing list of workforce challenges, you have an opportunity to provide options and insights to help clients transition seamlessly to online events without compromising the employee experience.

Clients face a one-two punch  

Understandably, employers are reeling from a one-two punch they could have never anticipated just a few months ago: Their focus and resources have been largely diverted toward helping employees work through the employment uncertainty and personal anxiety caused by the pandemic and social justice concerns. Now companies are expected to pivot and hold a business-as-usual open enrollment in an environment that's drastically different than anything before – addressing changing audience needs and requiring different delivery platforms.

As Steven Griffin, President of Gallagher Enrollment Solutions (GES) puts it, "Those groups who typically relied on in-person communal gatherings to bring awareness to their teams regarding benefit education and enrollment processes are struggling to connect with their associates. The end result is an anxious workforce."