Toy forklift adding coins to stack Among the top 15 companies in terms of voluntary/worksite sales, the average growth rate was 4.1%, which is slightly below the industry rate of 4.5%. (Photo: Shutterstock)

According to our annual U.S. Voluntary/Worksite Sales Report, new business annualized premium (voluntary sales) increased again last year. Total sales for 2019 were $8.832 billion, up 4.5% over 2018 sales. The top graph below shows the industry’s sales since 1997.

Erin Marino and Nick Rockwell, Eastbridge Consulting Group, Inc. Erin Marino and Nick Rockwell, Eastbridge Consulting Group, Inc.

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