Inclusion and diversity aren't about compliance or keeping up with marketing trends, they're about understanding the importance of sense-making, idea generation and energy towards change. (Photo: Shutterstock)
Movements such as Black Lives Matter highlight how diverse our world is and how important that diversity is to people, businesses and society. However, it is not enough to be aware of differences. People also have the desire to have those differences accepted and valued.
An organization's progress on the inclusion and diversity journey can be seen by the extent to which an organization can both promote the growth of differences in the culture and also accept and value those differences. This journey can pay dividends. A McKinsey report found that companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.
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