Business people running a race: What sets top-performing RIAs apart? (Image: Shutterstock)

What distinguishes the best performing RIAs from all others?

According to Schwab's 2020 RIA Benchmarking Study, the top 20% of performers have adopted several practices at much higher rates than their peers:

  • A written strategic plan
  • A written succession plan 
  • An ideal client persona 
  • A documented client value proposition that deepens with the addition of value-added services 

The adoption rates of these practices by top-performing firms ranged between 66% and 75% compared to 44% to 66% for other firms, and they paid off. 

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Bernice Napach

Bernice Napach is a senior writer at ThinkAdvisor covering financial markets and asset managers, robo-advisors, college planning and retirement issues. She has worked at Yahoo Finance, Bloomberg TV, CNBC, Reuters, Investor's Business Daily and The Bond Buyer and has written articles for The New York Times, TheStreet.com, The Star-Ledger, The Record, Variety and Worth magazine. Bernice has a Bachelor of Science in Social Welfare from SUNY at Stony Brook.