With more members of the benefits team working remotely, tools such as video chat, screen sharing, and communicating on a neutral phone line become imperative.
This open enrollment season will be unlike any other, coupling an unstable economy with a national health crisis and an unprecedented reliance on digital technology. The new environment poses both opportunities and obstacles for brokers and their employer clients.
"One of the big challenges is that a lot of benefits decisions might be made late this year, since organizations aren't sure what's going to happen with the economy," says Jennifer Benz, senior vice president at HR communications company Segal Benz. "We're working with a lot of clients to anticipate and plan for the possibility that decisions are going to be made later, and discussing how they can plan to have as much of their communication ready to go as possible.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
