Online shopping cart The state says the move would lead to an estimated 25,000 increased enrollees "through improved customer service, outreach, and education provided by the private market." (Photo: Shutterstock)

When the Affordable Care Act was first enacted, it gave states the choice between participating in a federally run marketplace for individual insurance plans (Healthcare.gov), or creating their own state-based marketplace. In recent years, many states have opted to quit the federal exchange in favor of creating their own.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.