Why personalization is the future of health insurance design

The U.S. is rapidly evolving as health care systems and insurance benefits are stretched on many levels. The COVID-19 pandemic may be the latest driver for health care innovation, but we’ve been building to this point for a long time. Additionally, consumer frustration and confusion is at an all-time high when it comes to understanding complex health benefits.

The time for change is now, says Bind CEO Tony Miller. He sat down to talk with us about how his company is leading the way by redesigning and repurposing health insurance to make it work better for consumers and employers. According to Miller, whether it’s a mom and pop business or a Fortune 500 company, employers continue to play an important role in plan design, while having a vested interest in the health and livelihood of their employees. Using a personalized, condition-first design, Miller discusses how Bind’s unique approach brings flexibility — and how it helps consumers make better decisions about their healthcare. As importantly, Miller addresses how if anything good can come from the worldwide pandemic, it’s a better health insurance future.

Hit play to hear Miller’s take on the current health insurance industry, how Bind is changing how plans operate and why their straightforward approach could be a game-changer when it comes to simplifying health insurance for all.

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