6 headshots of people on a remote meeting and happy (Photo: Shutterstock)

Nine out of 10 advisors say social media has changed the way they connect with clients during the pandemic, with 74% saying they were able to initiate a relationship or onboard a client since COVID-19 started spreading in February, according to Putnam Investments. Even before the pandemic, 89% of advisors said they had gained new clients as a result of their social media use.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.