Woman and employee benefits concept It is more important than ever to make sure that we are conducting a robust education and communications campaign prior to and during the actual enrollment period. (Photo: Shutterstock)

All research leads us to believe that this voluntary benefits enrollment season will be significantly different from any other in memory. The impact of COVID-19 on our industry is still being measured, but as we move into the traditional enrollment season, we’re starting to see how the changes will shape out.

Key audiences in the voluntary benefits space (brokers, employers, and carriers) agree that we will see more call center, online and self-service enrollments this year.

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