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Open enrollment is fast approaching, and if there was ever a time to get your communication and engagement plan right, this is it. Getting employees to really review and think about their benefit options has been challenging enough in the past, but this year, employers have to contend with a whole host of distractions.
Thankfully, that list of distractions and stressors also provides a springboard for benefits teams to really connect the value of employee benefits to real-life applications. Benefits tied to employee well-being–including mental, financial and emotional health–should be at the forefront of engagement strategies.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
