What health care micro-trends tell us about our new normal

The key to understanding the overall health care spending trend is to recognize that it is not a single trend.

Things are changing, and although much is still unpredictable, what we do know is that with the right data, organizations can get ahead of the coming disruption and prepare.

In recent months the world has been hyper-focused on the near-term effects of COVID-19. The illness itself. The direct effects of social distancing and the burden that it’s put on the economy. There doesn’t seem to be any shortage of worry, instability, and curveballs that 2020 seems to keep throwing our way. Yet at the height of the pandemic, we began to see significant decreases in the demand for services and care utilization, coupled with the unanticipated costs to test for and treat the virus. 

Although many HR and benefit leaders have focused on short-term strategies to combat the impact of COVID-19 on care consumption, few have considered the long-term ramifications the pandemic will have on next year’s utilization and costs

Related: Considerations for group health plans in 2021

As our team of health data scientists analyzed the data, we realized that the key to understanding the overall health care spending trend is to recognize that it is not a single trend. Instead, multiple “micro-trends” will drive the broader trend to various degrees and during different periods. These micro-trends include disruptions to elective surgeries, preventive care, acute and chronic care, and cancer care.

What does this mean? The “old normal” in the rearview mirror will no longer look like the “new normal” directly ahead of us. Things are changing, and although much is still unpredictable, what we do know is that with the right data, organizations can get ahead of the coming disruption and prepare.

Let’s lean into the data

Although predicting the overall trend is overwhelming, we have a much better chance of identifying and predicting specific areas of impact via these micro-trends. So, what are we seeing?

What does this mean for benefit leaders?

With the significant decrease in utilization for essential health care services, it can be assumed that this reduction in current utilization is going to lead to a future influx of demand for care. This backlog of needed services will grow exponentially as current delays may cause increased complications. It’s a cycle, and the health care system may struggle to keep up leading to further delays in care.

On top of that, it’s important to realize how these micro-trends impact specific population segments differently, according to risk factors, geographic locations, and personal choices about seeking health care during this uncertain time.

These micro-trends could create not only a burden on the health care system but also on HR and benefits leaders’ ability to plan their budgets accurately for next year. These micro-trends will need to be monitored and analyzed in an attempt to try to paint a somewhat clear picture of the future. Future planning for employee benefit packages, costs, and demand requires it.

Planning for the new normal

This is just the beginning. What the current instability and unpredictable nature of the pandemic and health care system means is that a vigilant eye needs to be kept on these micro-trends to understand what picture they are painting of our new normal and what benefit leaders will need to do to prepare for it. It certainly isn’t going to be easy, but chipping away at the uncertainty one trend at a time can help — and will be critical for organizations to navigate it successfully.

Rod Reasen is the CEO of Springbuk, the leading Health Intelligence platform determined to prevent disease with data. This industry-leading platform allows employers to maximize the investment they’re making in their most valuable resource — people.