When asked about how the Schwab-TD Ameritrade deal broadly fits into the industry's history, Mark Tibergien — the recently retired head of BNY Mellon Pershing's Advisor Solutions — doesn't skip a beat: "It's really important is to recognize that the business of financial advice goes through a transformation of material change about every decade."
In the 1970s, the discount brokerage emerged with the elimination of fixed-rate commissions, Tibergien explained. In the following decades, there was "the introduction of the independent contractor broker-dealer and the disappearance of big-name brokerage firms like E.F. Hutton, Smith Barney and the names you remember from commercials — so vivid then, and now … they don't exist anymore."
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