Partners and relationships have never been more important. What advice do brokers have for building and maintaining relationships with partners, vendors and peers, and what are some potential pitfalls?
|Less collecting, more cultivating
George Bernard Shaw said that the single biggest problem in communication is the illusion that it has taken place. I would expand this to include relationship-building. Fishing for prospects with tone-deaf, cut-and-paste sales messages doesn't create any real connection. Neither does collecting stacks of business cards, repeating the same tired 30-second elevator pitch, or putting someone on your email list.
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