compass arrow pointing to word Strategy Whether voluntary programs drive retention of employees is certainly a debatable point; however, we continue to see it as a basis for employer decision making. (Photo: Shutterstock)

Voluntary benefits have become a very important part of an employer’s overall benefits program. New products and the latest features and innovations usually garner a lot of discussion, but it’s often best to come back to basics in planning for our end goals. Carriers and brokers certainly have beliefs for what the outcomes of a successful case should look like—and so do employers.

Related: COVID-19 has employees taking a closer look at voluntary benefits–especially Gen Z

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