The COVID-19 pandemic has changed the way many employers conduct their day-to-day business, accelerated technology development toward digital experiences, and has led to new legislation to support businesses and employees. In many cases, change happened quickly and will be lasting. Listening to consumers is as important as ever, because their experiences and responses will drive decision-making going forward.

That's especially true in health care and employee benefits. As we look ahead to 2021, we are leaning heavily on outreach and feedback from partners, consultants, brokers, clients, and participants to shape our planning and strategy. With that in mind, here are five trends we're anticipating in the employee benefits and health care space for the coming year:

Move to virtual open enrollment experiences

The pandemic forced many employers and their benefits advisors to implement a virtual open enrollment for their 2021 plan year. That was especially true in cases where part or all of the workforce was working from home.