Benefits administration digital concept As we continue to invest in technology across the insurance industry, we need to look for ways to make digital and human experiences work together for customers, employers, and financial professionals. (Image: Shutterstock)

For those of us in the insurance and protection industry, 2020 was a test of our noble purpose – to help people through the unexpected moments. Risk analysis, crisis planning, and helping people when they need it most are at the core of our business, and COVID-19 presented both a huge challenge and opportunity to change the ways in which we work.

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Kara Hoogensen

Kara Hoogensen is SVP for Benefits & Protection at Principal Financial Group.