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Sales & marketing tips for 2021: Adapting to a new digital world

Don't head into another Zoom meeting without reading (and heeding) these 10 tips.

100 sales and marketing tips logoIn 2020, most businesses had to throw their strategic plans and goals for the year out the window pretty early on, pivoting quickly to address the myriad issues caused by the pandemic and resulting economic turmoil. Successful brokers did so deftly and seamlessly, and what’s more, were also able to capitalize on new opportunities.

As we head into a new year and a new world, our annual list of 100 sales and marketing tips has been updated to reflect the new strategies brokers will need in order to best handle whatever life throws at us.

Related: Employee benefits in 2021: Keep your seatbelts fastened

Perhaps the most important place to start to be successful in our current environment is to improve your digital presence. Make sure to keep these in mind the next time you head into a Zoom meeting.

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Emily Payne

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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