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Engagement is key to achieving good participation

A clear and comprehensive communications strategy coupled with good engagement is vital to achieving good results.

By Erin Marino and Nick Rockwell | February 24, 2021 at 10:39 AM
Blocks with health care symbols Small cases typically allow more employee access and are likely to have higher employer engagement and commitment to communicating benefits and options. (Photo: Shutterstock)

Participation rates for voluntary products have been stable in 2020, according to a survey of voluntary carriers. And although this survey preceded the results of the fourth quarter of 2020, the findings are still useful.

Smaller cases still tend to have higher participation rates than larger cases. By product, dental and vision have the highest rates, while hospital indemnity and UL/whole life have the lowest rates. Why is this?

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